Biz Bites | Business Communications Insights - laverneh

Luxury Speaks in Words: Your Copy Must Match Your Offering

Luxury Speaks in Words: Your Copy Must Match Your Offering

Luxury starts with language.

Is a Copywriter the Same as a Content Strategist?

Is a Copywriter the Same as a Content Strategist?

Know the difference between a writer and a strategist.

Scale balancing hype and credibility, with credibility having more weight.

Making Promises You Can’t Guarantee

"This Will Change Your Life!"

The Arrogance Trap: Why Your Marketing Is Losing Customers

The Arrogance Trap: Why Your Marketing Is Losing Customers

When it comes to your marketing content, put ego aside.

In Business: One First Time, One First Word

In Business: One First Time, One First Word

In the beginning.

How to Make Your Brand Stand Out with Better Messaging

Show them how it's done.

Abstract blue graphic

Is Your Writing Diluted by Exaggerated Adjectives?

"Our Revolutionary, Cutting-Edge, Unparalleled, Next-Level Solution!"

Fist hitting hard against a brick wall

Distinguish Your Small Business: Communications That Count

Your marketing communications shape how clients perceive your business.

Graphic: Bad writing loses customers

Do People Really Care About the Writing on Your Website?

Bad writing is like bad breath.

Image of businessman about to be decapitated

Decapitated by Complacency: The Content Edge You Can't Lose

Your rivals aren't resting. Are you?