Dedicated to the Word

I’m experienced in content strategy, email campaigns, SEO, social media, audits, competitive research and quite a bit more. I’ve worked across the full spectrum of marketing and communications. But there is one truth:

When you ask one person to wear every hat — SEO strategist, email marketer, blog writer, social media manager, designer — you rarely get excellent results in every area. You get “good enough” across the board. And for some things, “good enough” falls disastrously short.

I specialize in writing, the core of communications work I most enjoy and likely perform at the highest level. My service offerings don’t include SEO topic research, keyword strategy, social media management, campaign management, visual design, end-to-end content strategy or email marketing program management, for example. Instead, I bring depth and precision to the writing itself because strong content starts with strong language.

For those needs, perhaps bring in a true expert — a strategist, a designer, an SEO with depth. You’ll get better, lasting results. I’ve seen the difference. And I’ve seen what happens when the words are treated as an afterthought. 

Because writing is my sole focus at LaverneH.com, I can deliver it with remarkable skill and the level of craft it calls for. The work is focused, the process intentional, the results unmistakable.

So, if you’re looking for an all-in-one marketing unicorn… that’s not what I’m offering. Instead, I provide premium copy built to your exacting standards.